Strategic Design Agency · London · Delhi

Most businesses don't have a design problem. They have a clarity problem. We solve both.

Strategic design
for brands thatneed to perform.

We live for design and innovation. Nothing else.

Brand, UX and digital systems for organisations ready to scale with clarity. We don't make things look good. We make them work better.

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10+
Years in Practice
529+
Projects Delivered
₹7K Cr
Project Sanctioned
80+
Global Clients

Featured In

Selected Work

Every Brief Is A Chance To
Change Something.

01
Corporate Website · Enterprise Digital
JK Tyre Digital Platform
Challenge5,000+ products, 15 categories, entirely different users — from car driver to fleet manager — with no unified logic.
MoveResearch-led platform. Empathy maps for every user type. AI product matching. CRM, CMS, ERP integration.
Result5,000 products. 15 categories. One experience. Nobody left without finding what they came for.
5,000 Products · 1 Experience
02
Research & Design · Government · Jewar, Noida
International Film City
ChallengeIndia needed a film city to compete with Universal, Pinewood, Warner Bros. Brief: 240 acres, a room with the Prime Minister.
Move7 zones built around how film is actually made. AI-powered masterplan. Benchmarked against six global film cities.
Result₹7,000 crore sanctioned by the Government of India. Presented to PM Modi and CM Yogi Adityanath.
₹7,000 Cr Sanctioned
03
ALL — Award Winning Campaign
Accor Live Limitless
ChallengePost-pandemic recovery across seven markets. Each with a different language, culture, emotional trigger. One brand. Seven realities.
MoveOne platform — Stay. Chill. Savour. Swim. — genuinely local creative in every market. Not translated. Transformed.
Result7 markets. 6 languages. 14+ touchpoints. Revenue targets met without a single piece that felt like a discount.
7 Markets · 1 System
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What We Do

We Build What You're Trying
To Become.

We work where brand, product and customer behaviour collide. One strategic lens. Applied across every domain that matters to your business.

01
Branding
Brand strategy, architecture, and identity systems. What you stand for, made visible and scalable.
02
Digital Products
Research-led UX, interaction design, and enterprise software built around real human behaviour.
03
CX & Service Design
Every touchpoint your customer encounters, resolved. Journey mapping and experience strategy at scale.
04
Innovation & AI
Design thinking and AI-powered strategy. The problem nobody has solved yet, worked on systematically.
05
Government & Infrastructure
National-scale strategic planning. Masterplanning, policy communication, and public-sector design.
06
Campaign Architecture
One idea. Multiple markets. Multi-language campaigns designed as systems — adapted, never translated.

80+ Clients & Partners

Some Of The Names
We're Proud To Work With.

+ 55 more

Most design fails because it focuses on screens before it understands systems. We build architecture first, pixels second. Clarity over decoration.

What Clients Say

Enterprise · Corporate Website

COMDEZ brought order to complexity. With thousands of products and a vast dealer network, clarity was non-negotiable. They redesigned how customers discover, decide, and act — the result was faster journeys, sharper communication, and a platform that finally reflects our scale.

Amit Gujral
Chief Marketing Officer · JK Tyre & Industries Ltd.
Institutional · Infrastructure

What stood out was their ability to think beyond design. They understand business, stakeholders, and long-term value. COMDEZ helped us translate vision into structured, high-impact communication — at the level expected from institutional partners.

Ali Chatley
Chief Operating Officer · Bhutani Group
Global · Campaign Architecture

Working with COMDEZ feels borderless. They combine global sensibility with local insight — rare and genuinely valuable. Their work elevates brand experience while staying commercially grounded.

Loay Nour
Regional Director of Brand Marketing, MEA · Accor
Product · Co-Founded Venture

COMDEZ doesn't just design. They build. From product thinking to go-to-market, they shaped OKAS end-to-end. What we have today is not just a platform — it is a system designed to evolve.

Vishal Goyal
Co-Founder · OKAS

Founded & Led By

Vishal Goyal — Founder & Creative Director, COMDEZ
VishalGoyal.
Founder & Creative Director · COMDEZ · 24+ Years

Award-winning design thinker and solution architect with over 24 years transforming complex challenges into elegant, human-centred solutions. Co-creator of OKAS — a Red Dot Award-winning smart living ecosystem. Creator of the TFT (Total Football Team) agile methodology. Has led strategic design for Google, Apple, Facebook, Uber, UNESCO, Mini Cooper, Accor, and the Government of India.

Red Dot Award WinnerBrand StrategyUX & Product DesignCX ArchitectureAI & InnovationTFT Methodology
We've planned cities for governments, rebuilt brand systems for global hospitality groups, redesigned how 80,000 enterprise tickets move through a 54,000-person organisation, and built a smart living ecosystem from co-founder level. Senior strategic design thinking — without the drag of a large consulting structure.

International sensibility. Senior thinking. Fast execution. London · Delhi.

Start a
Conversation.

Email Emailvishal.goyal@comdez.com Phone India+91 98108 33397 UK+44 7887 805351 Web Webwww.comdez.com

Offices

London · Delhi

Send a
Brief.

Start Your
Next Project.

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Common Questions

What services does COMDEZ offer?

Branding and brand identity, UX and digital product design, CX and service design, innovation and AI strategy, government and infrastructure design, and multi-market campaign architecture.

Where is COMDEZ based?

London, United Kingdom (Company No. 14917278) and New Delhi, India. Clients across 3 continents.

What kinds of clients does COMDEZ work with?

Enterprise organisations, government bodies, and global brands — JK Tyre, BMW, Accor, UNESCO, World Bank, and the Government of India. 529 projects. 80+ clients. 10 years.

How do I start a project?

Email vishal.goyal@comdez.com or use the contact form. UK: +44 7887 805351 · India: +91 98108 33397. We respond within 24 hours.